Founded in 2006, Prime Locations Cayman has always been a family run business, with a tight-knit team of professional agents who pride themselves on their extensive knowledge of the local luxury real estate market, their commitment to ethical practices, and their deep roots in the community 

A TRUSTED NAME IN REAL ESTATE

However, owner Paul Young recognised that, as well connected as the firm might be locally, connecting with international buyers was more challenging. International buyers and sellers inevitably gravitate towards names they recognise and trust. Names like Corcoran.

A fast-growing brand with Head Offices in New York, and a network of over 5,000 agents across the USA, Corcoran is one of the most respected names in real estate in North America. In 2018, Corcoran launched an ambitious affiliate programme to expand its values and branding to real estate markets nationally and internationally.

“For clients in North America who are starting to research real estate in the Cayman Islands, the name Corcoran is one that is immediately recognised and trusted,” Young says. “Given that 85% of our clients are North American, this affiliation will help us reach those clients at the start of their property search. They get the reassurance they are dealing with a professional, well-established business.”

WORLD-CLASS MARKETING

The Corcoran brand’s exceptional marketing has been ahead of the curve ever since the marketing division was established. From print and TV campaigns to a sophisticated website and smart social media strategies, Corcoran uses world-class photography and videography and inspirational storytelling to build brand loyalty.

With a company blog that features real estate insights and aspirational content and some of the industry’s largest audiences on Instagram, Facebook, YouTube, Twitter, and TikTok, Corcoran reaches audiences around the world. 

Corcoran is excited to have added the Cayman Islands to its portfolio of Caribbean affiliates and is now investing considerable time and resources to share the Cayman Islands’ story on a global stage.

ONGOING TRAINING

Across company-owned and franchise operations, Corcoran is committed to its agents’ education and career development. The Agents’ Studio is an online platform where agents can access free training on all aspects of the real estate business, including technology, marketing, social media, and personal growth.

“I’m excited for my team as they’ve never had these kinds of resources before, and they can access them online, any time,” Young says. “This training is sure to help Corcoran Cayman stand out.”

LOCATION

Corcoran Cayman’s vibrant, modern offices at The Grove underscore the rebrand. Located across from and next to substantial Seven Mile Beach real estate, the offices are convenient for viewings and will act as the front-facing sales gallery and meeting point for clients.

LOOKING FORWARD

Corcoran Cayman Islands is a people business rather than a transaction business, and the team is the key to the company’s success.
The name may have changed, but the business remains a family-owned one and will operate with the same great team.

However, this new affiliation is bound to drive growth. In the future, Corcoran Cayman Islands will be looking to add talented, sales-minded individuals to the team and is keen to train young, motivated Caymanians who have a passion for real estate.